The United States Postal Service Office of Inspector General has released an estimation of brand valuation at $3.6 billion. This marks the first time the agency has conducted a formal brand valuation. The OIG used consulting firm Premier Quantitative Consulting (PQC) to assist in the valuation. In addition to conducting the valuation, PQC also “asserts there is still untapped value in the Postal Service brand and suggests ways the Postal Service can enhance some of its brand attributes.”

A brand valuation allows companies to monetize the amount of money that can realize as a result of its brand. Some attributes of the U.S. Postal Service brand “include reliability, convenience, value, and tradition.”

Read more at USPS OIG