An Inspector General has published a report indicating that the U.S. government spent $630,000 to earn the “likes” that it craved to help engage U.S. citizens. What’s worse is that marketers, in this case the U.S. government, eventually need to spend more money on their elusive fan base since, after a period of no activity, they fall from a fan’s newsfeed and have to try and regain their interest.

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